From 2011-2015, I was an Art Director and Lead Merchandiser for Shutterfly INC.’s greeting card brand, Treat. I led the overall design strategy, production calendar and marketing campaigns for over 5000 greeting cards, home decor, personalized gifts and site wide UX/UI enhancements.
I had the pleasure of working with an awesomely talented design, copy team and engineering team. Our brand, Treat partnered closely and built out curated collections for Avon Walk for Breast Cancer, Seth Rogan, Adam Sandler, Nick and Vanessa Lachey. In 2014 we were among Time Magazines top 50 websites.
For 2014 Christmas collection, the team brainstormed a way to engage more customers to easily buy and personalize more than one card. For this project, I led the the conceptual development for this idea known as the Card Multiplier. I art directed the overall user experience and user interface for this widget as it was built into our personalization flow. This feature yielded an increase in revenue for the Christmas collection, exceeding the company's business forecast. Below is the high-fi mockup.
Product Photo Shoot - Father's Day
Product Photo Shoot - Teacher's Appreciation Day
Product Photo Shoot for Homepage Hero - Holiday